Media Consumption and Expansion

 

(Areeb, Q.M. et al. 2023) 


In the realm of modern media, the Filter Bubble theory, introduced by Eli Pariser, highlights how algorithms personalize news feeds based on user preferences, potentially creating isolated information bubbles. This theory is particularly relevant when comparing news coverage by outlets with distinct political leanings, such as CNN and MSNBC versus Fox News and Breitbart, especially on sensitive topics like the attempted assassination of Donald Trump.

My personal MO is to avoid all news-related media, as I prefer to encapsulate myself in my own personal bubble that consists of my kids and reality tv. However, given the events in Butler, PA last weekend, I thought it would be very interesting to go outside of my comfort zone and consume news media from a variety of sources e.g. Fox News, Breitbart, CNN and MSNBC (all recommended by my husband).

As I’ve now learned, CNN and MSNBC are categorized as left-leaning news outlets, typically approaching news with a critical perspective on right-wing politics. Their coverage of the attempted assassination on Trump  de-emphasized the severity of the incident, the security lapses, and potential political implications. Some of their on-air personalities opined that the event was staged by the Trump campaign and that Trump was never shot.

Conversely, Fox News and Breitbart, known for their right-leaning perspectives, framed the event quite differently. Their coverage focused on the immediate details of the incident, highlighting any perceived failures by the Secret Service in protecting the former president. They emphasized the threat against Trump as part of a larger narrative about attacks on conservative figures. Additionally, they scrutinized the media and political rhetoric that they believe fueled hostility towards Trump and his supporters.

The Filter Bubble theory suggests that these differing narratives are not just accidental but are shaped by the algorithms that cater to the preferences of their respective audiences. This results in consumers receiving news that reinforces their existing beliefs, potentially deepening political divides. Until this course, I’ve never heard of the Filter Bubble theory or Eli Pariser but I’m now fascinated by it and will pay much closer attention from now on.

In conclusion, the coverage of the attempted assassination on Donald Trump by CNN and MSNBC compared to Fox News and Breitbart illustrates the Filter Bubble effect. Each outlet presents the news in a way that aligns with their audience's expectations, reinforcing pre-existing views and contributing to the polarized media landscape.

Reference

Areeb, Q.M. et al. (2023) Filter bubbles in recommender systems: Fact or fallacy -- a systematic review, arXiv.orghttps://arxiv.org/abs/2307.01221

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